After the painful suffering and trek of homogenization, the organic fertilizer granulator industry has ushered in a new era, that is, the era of differentiated competition. First, the standards of new fertilizers have been introduced, and the standards of slow and controlled release fertilizers are the most representative; Second, production enterprises and distributors have invested more energy in promoting organic fertilizer production lines, and the profits are relatively rich; Third, the negative confirmation, fake and shoddy products on the market perception is also quite keen, in the past year, in the name of a variety of new high-tech fertilizers to infringe on the interests of consumers occurred. Nowadays, the differentiated publicity is very loud: you say that your product is slow release, my product is controllable; You said your product had polypeptides in it, and mine had borzin; You said that your product is obviously drought-resistant, and mine can avoid deep ploughing; You said your products can strengthen seedlings, my products can promote roots; You say your product contains organic matter, and mine contains biological bacteria... When the dazzling array of fertilizer products with different functions continue to innovate, on the one hand, we are pleased to promote the industry of organic fertilizer equipment scientific and technological innovation, but also wondering whether the organic fertilizer granulator industry has entered a new cycle.