To expand their customer base, fertilizer machine manufacturers need to focus on precise customer acquisition, multi-channel strategies, value-added solutions, and word-of-mouth marketing, while simultaneously targeting both domestic and international markets to rapidly increase order conversion rates.

Precisely identifying core customer groups is paramount. Key targets include organic/compound fertilizer manufacturers, livestock manure/kitchen waste treatment projects, agricultural input production bases, large-scale planting cooperatives, and overseas agricultural input investors. Segmenting customers by capacity, budget, and process requirements allows for targeted provision of customized production line solutions, avoiding indiscriminate customer acquisition and improving accuracy.

A multi-channel customer acquisition system should be built through online and offline integration. Online efforts should include optimizing the official website and Alibaba International Station, focusing on core keywords such as organic fertilizer production lines and double roller press granulator production technology, implementing SEO and short video marketing, and publishing videos demonstrating equipment operation, process examples, and production results to attract targeted inquiries.  Industry platforms, communities, and foreign trade platforms should be utilized to proactively reach potential customers. Offline efforts should involve participating in industry exhibitions and technical exchange meetings, demonstrating equipment operation and granulation effects to build customer trust; developing regional agents and overseas partners to leverage local resources, quickly penetrate markets, and expand coverage.

Competitiveness should be enhanced through value-added services, shifting from simply selling equipment to providing integrated solutions encompassing process design, equipment customization, installation and commissioning, personnel training, and after-sales maintenance. Flexible cooperation models should be offered to small and medium-sized customers to lower the barrier to entry; a rapid-response after-sales system should be established to ensure stable equipment operation and improve customer satisfaction.

Through precise targeting, multi-channel lead generation, solution-based sales, and word-of-mouth marketing, high-quality customers can be continuously cultivated, achieving stable growth and long-term partnerships.