At present, the rural development has been in the transition period, a large number of surplus labor in the countryside flow to the city, land circulation, towards large-scale intensive development, a lot of land has been contracted out to develop the tertiary industry. The acceleration of rural urbanization development has increased the rural machinery market and organic fertilizer equipment space, and more modern machinery and equipment will serve agriculture more. Compared with industry and service industry, the development of China's agriculture is slow and backward, and this phenomenon of uncoordinated synchronization has also been attached importance by the state. In some European and American countries are basically in the form of farms, basically achieve agricultural mechanization, thousands of acres of rural areas may only need a few people to plant, fertilization can be used to spray, irrigation has modern irrigation tools, "foreign fruit picking is mechanical, because the artificial is very expensive, all artificial fruit is generally expensive, The future of agricultural mechanization is highly functional mechanization." The organic fertilizer production line equipment involved in agriculture has great potential in the future, and China's agricultural efficiency cannot be improved without mechanization. All kinds of machinery, organic fertilizer equipment, processing enterprises into agriculture, it is best to be as a service company, rather than their own participation in farming this scale is just right, and there will be no environmental pollution. The centralized development of agriculture in the future will inevitably lead to the continuous progress and improvement of large machinery, and the continuous development of science and technology requires people to predict the future trend with an advanced vision, which is also what the managers of organic fertilizer equipment production enterprises should see. The realization of rural urbanization needs the support and support of the machinery industry, without modern organic fertilizer production equipment, planting equipment, agricultural product processing equipment, etc., the modernization of agriculture is out of the question. Opportunities and challenges coexist, the opportunity of the acceleration of the process of agricultural urbanization needs to be grasped by machinery and fertilizer production equipment enterprises, while many unpredictable changes in the future, but also need manufacturers to prepare for the rainy day, consolidate the foundation, in order to remain unchanged.