In the current process of agricultural modernization in China, the development of organic fertilizer equipment manufacturers has attracted much attention. With the growth of market demand, many manufacturers have devoted themselves to the production of organic fertilizer production lines. However, in the fierce market competition, how to ensure product quality and enhance the core competitiveness of enterprises has become an important issue faced by manufacturers.

Product quality is the cornerstone of enterprise survival and development, and its connotation includes product performance, safety, reliability, durability and easy maintenance. There are many factors that affect product quality, such as design, material, process, assembly and testing. In the organic fertilizer equipment industry, manufacturers should pay attention to these key elements to ensure product quality standards.

In the market competition, product quality has a pivotal position. Organic fertilizer equipment manufacturers should fully understand the market competition situation, analyze their own advantages, disadvantages, opportunities and threats. Advantages such as high quality products, mature market channels, etc. Disadvantages such as overcapacity, insufficient investment in research and development; Opportunities such as policy support, market demand growth; Threats include increased competition and tighter environmental regulations. Through the SWOT analysis of market competition, manufacturers can better cope with challenges, give play to their own advantages, improve product quality, in order to remain invincible in the market competition.